Google Analytics Structure
GA is divided into three levels.
The account level: This is where you label your group of properties. Every account can have up to 50 properties.
The property level: This is where you manage all your web properties. A web property could be an app, a website, a POS, etc. Any property that is solely yours could be here. For example, you own your mobile app, so it can be tracked as a property. You don’t own your Facebook page – that’s the property of Facebook – so it can’t be tracked as a property. Each property can have up to 25 views.
The view level: This is where you select the different ways you can view your property. One unfiltered view for every property in your account is automatically created. You can set up multiple views on a single property.
Let’s use an example to better understand this structure:
I run a business called The Camino Within. Let’s imagine it has a blog, speaking site, book site and a mobile app. These are all separate properties, meaning the blog, for example, is not embedded within the main website, but has its own URL.
The account name would be:
- The Camino Within
The property names would be:
- The Camino Within site – thecaminowithin.com
- The Camino Within blog – blog.thecaminowithin.com
- The Camino Within travel app – IOS & Android apps
- The Camino Within speaking site – speaking.thecaminowithin.com
A good example of the views could be as follows:
- All data view
- Canadian visits
- International visits
- External traffic only
- Backup view
With views, you apply filters so that you only see the data you want within that view. This makes it really easy to quickly extract your most relevant and frequently needed information. Just note that when you’re in a particular view, you won’t be able to retrieve any information that you’ve set to be filtered out. You’ll need to remove that filter or choose another view. Also, be sure to label your views very clearly.
As you will learn further along in this book, this structure is important for permissions, account management, integration and accessibility. For this reason, take care that your GA structure makes sense for you, your business and your business objectives.
Google Analytics account structure is an important factor in collecting and compiling the data most relevant to your business goals, in a way that makes sense for you. When setup properly, it will help considerably in the long-term planning, preparation and performance of your business online.
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