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5 Lessons I Learned from My Master’s at Queen’s University (MMIE)

5 Lessons I Learned from My Master’s at Smith School of Business Master’s in Management Innovation and Entrepreneurship Life Lessons Fourteen months back, I got accepted into Queens’ school of business as part of the 2021 cohort at Smith’s School of Business. The master’s I was accepted in was the Master’s in Management Innovation and […]

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What You Need to Know Before Using Google Analytics

An Introduction to Google Analytics Analytics matters, what it can do for you, why it’s critical for business success, etc. Now it’s time to get critical. What exactly is Google Analytics and how do you get all that amazing data out of it? Let’s dive in. To start, here are 3 acronyms to remember: GA = […]

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Introduction to Segments in Google Analytics

How to use segments to get better analytics Segments are one of the most underutilized tools in Google Analytics, and it is for that reason that in most of the classes I teach, I concentrate on segments as one of the cornerstones of measuring persona behaviours consistently. Segments are not only great tools to measure […]

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Top 5 Digital Marketing Books For Beginners

5 Must-Read Digital Marketing Books for Beginners We are currently experiencing technology moving faster than it ever has before and with this current phenomenon comes some changes. The technological change applies to almost every field possible. One field, in particular, that is seeing some big changes in the marketing department. More specifically, In the sense that […]

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10 rules to having a successful website

What makes a quality website? What brings quality results? Whenever I start working with a client, I can almost guarantee that the biggest hurdle standing between them and the results they want, is the quality of their website. The conversation usually starts by “Tarek, we did SEO and it didn’t work, We did SEM and […]

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Best SEO books for 2021

Top Search Engine Optimization Books for 2021 The internet is such a competitive space, and it continuously keeps on growing and changing at an unprecedented rate. One of the best ways to remain competitive and relevant online is to have your site or web property optimized so that they can show up on the front […]

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Launching a New Web Page Checklist

12 things to do after launching a new page on your site. Page Launch Checklist New pages come with new errors. Every time you launch a new page there are some issues that you didn’t plan for before launch that might end up being costly by the time they are public. As I have launched […]

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Code Best Practices for SEO

Most tools used to audit a site don’t audit every attribute of the site. That being said, at the end of the day the most important part of SEO is to leave no stone unturned and to capitalize on every opportunity and insight available to ensure your site code is up to par, as solid […]

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7 Ways To Expand Your Business Through Digital Marketing in 2021

So many businesses are slowly focusing on the digital aspect of their business, recognizing the opportunities that come with having a strong online presence. Big or small, digital marketing can have a big impact on your business if executed correctly, which is why I am here to help. Fundamentally, there’s a lot more to Digital […]

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5 ways to improve your SEO content marketing strategy in 2021

SEO has changed quite a bit over the years. With the world increasingly moving towards online, it becomes even more important to have strong and optimal SEO & Content for your site or web property. Search engines such as Google and Mozilla for example, are getting smarter and smarter which makes search engine specialists stay […]