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1

Launching a New Web Page Checklist

12 things to do after launching a new page on your site. Page Launch Checklist New pages come with new errors. Every time you launch a new page there are some issues that you didn’t plan for before launch that might end up being costly by the time they are public. As I have launched […]

2

Code Best Practices for SEO

Most tools used to audit a site don’t audit every attribute of the site. That being said, at the end of the day the most important part of SEO is to leave no stone unturned and to capitalize on every opportunity and insight available to ensure your site code is up to par, as solid […]

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7 Ways To Expand Your Business Through Digital Marketing in 2021

So many businesses are slowly focusing on the digital aspect of their business, recognizing the opportunities that come with having a strong online presence. Big or small, digital marketing can have a big impact on your business if executed correctly, which is why I am here to help. Fundamentally, there’s a lot more to Digital […]

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5 ways to improve your SEO content marketing strategy in 2021

SEO has changed quite a bit over the years. With the world increasingly moving towards online, it becomes even more important to have strong and optimal SEO & Content for your site or web property. Search engines such as Google and Mozilla for example, are getting smarter and smarter which makes search engine specialists stay […]

5

An Intro to Microsoft Clarity Web Analytics

An Intro to Microsoft Clarity Web Analytics What is Microsoft Clarity Web Analytics? How is Microsoft Clarity different from Google Analytics? Should you install it? And How to get started?  Microsoft is entering the web analytics world with style by introducing Clarity by late October 2020: https://clarity.microsoft.com/ After testing the tool out in the past […]

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How to Capitalize on Relevancy and Intent as a Marketer?

As we are moving more and more towards voice search, mobile-first indexing, and machine learning algorithms, search and SEO are becoming more and more… intentional. At least in the sense that you must focus on the intentions of your market. If the content is to successfully build strong SEO, it cannot be based solely on […]

10

Google Analytics Important Terms

The next step is to understand GA better so that we can transform it into relevant insight for our business. This is the part of Google Analytics that I call the practice. To practice, we get familiar with the important terms: the critical metrics and dimensions that you should learn before you are able to […]