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7 Ways To Expand Your Business Through Digital Marketing in 2021

So many businesses are slowly focusing on the digital aspect of their business, recognizing the opportunities that come with having a strong online presence. Big or small, digital marketing can have a big impact on your business if executed correctly, which is why I am here to help. Fundamentally, there’s a lot more to Digital […]

5 ways to improve your SEO content marketing strategy in 2021

SEO has changed quite a bit over the years. With the world increasingly moving towards online, it becomes even more important to have strong and optimal SEO & Content for your site or web property. Search engines such as Google and Mozilla for example, are getting smarter and smarter which makes search engine specialists stay […]

An Intro to Microsoft Clarity Web Analytics

An Intro to Microsoft Clarity Web Analytics What is Microsoft Clarity Web Analytics? How is Microsoft Clarity different from Google Analytics? Should you install it? And How to get started?  Microsoft is entering the web analytics world with style by introducing Clarity by late October 2020: https://clarity.microsoft.com/ After testing the tool out in the past […]

How to Capitalize on Relevancy and Intent as a Marketer?

As we are moving more and more towards voice search, mobile-first indexing, and machine learning algorithms, search and SEO are becoming more and more… intentional. At least in the sense that you must focus on the intentions of your market. If the content is to successfully build strong SEO, it cannot be based solely on […]

Short Guide to On Page SEO Tags | On Page SEO Optimization Intro

What is on page optimization? The optimizations that you can do on-page of the site. These optimizations include most of the on-page tags of the website. What are the most important SEO On Page Tags? What are the on-page tags that we can optimize? Meta Title tags Meta descriptions Page URLs Content on page Alt […]

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How to Manage Google Analytics Permissions?

Google Analytics Permissions Guide Google Analytics structure is important when it comes to giving permissions and delegating rights to teams and individuals. For example, you may want to permit some people to view reports, but not make changes within the Google Analytics platform, whereas you may want to grant someone else permission to edit dashboards […]

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How to Properly Setup Google Analytics

Google Analytics Structure GA is divided into three levels. The account level: This is where you label your group of properties. Every account can have up to 50 properties. The property level: This is where you manage all your web properties. A web property could be an app, a website, a POS, etc. Any property […]