Latest News
News, Updates and Articles on Marketing in 2018

The Integrated Approach of Content Marketing & Search Engine Marketing

Are SEO and Content Marketing supposed to be separate? Should we be treating our Search Engine Marketing and content marketing projects with different strategies? I get a lot of client calls asking the same question, which is normal. And…

What Every Business Should Know Regarding PPC and SEM

SEM

What should managers know about SEM/PPC before launching a campaign? What should a client or a brand manager be aware off when it comes to an Ad Words campaign? Let us start by explaining what is PPC advertisement; PPC stands for Pay per Click,…

What Can Marketers Learn From the Movie Industry?

Digital Marketing

The movie industry is one of the most competitive and engaging industries when it comes to marketing. This industry requires quick adaption, seasonality, buildup, a lot of preparation and planning, which makes it a learning ground for marketers…

The Un-obsolete SEO Guide for Entrepreneurs and Businesses [Infographic]

SEO

How often do we hear that SEO is dead, obsolete, or not as important as it was a few years ago? It is true that the Search Engine Marketing industry is in a constant change. There are continuous updates and algorithm changes across all the…

SEO audit for businesses and entrepreneurs

The Easy SEO Guide: How to do a DIY basic site audit without using fancy tools

SEO Audit, Technical Audit

The Easy Audit: A guide to auditing your site SEO without tools or magic Nobody likes an audit. Any kind of audit! And when it comes to an SEO audit, digital marketing specialists have a tendency to overcomplicate things. The truth is, most…

How Do You Explain Digital Marketing to a 92 Year Old?

Digital Marketing

I was recently invited by a networking group to give a presentation on how digital marketing is impacting the way we market and do business. As I began the presentation, I introduced myself and what I do, then moved into an explanation of…

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Latest News
News, Updates and Articles on Marketing in 2018

The Integrated Approach of Content Marketing & Search Engine Marketing

What Every Business Should Know Regarding PPC and SEM

What Can Marketers Learn From the Movie Industry?

The Un-obsolete SEO Guide for Entrepreneurs and Businesses [Infographic]

The Easy SEO Guide: How to do a DIY basic site audit without using fancy tools

How Do You Explain Digital Marketing to a 92 Year Old?

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Latest NewsNews, Updates and Articles on Marketing in 2018

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Latest News
News, Updates and Articles on Marketing in 2018