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23

The Integrated Approach of Content Marketing & Search Engine Marketing

Are SEO and Content Marketing supposed to be separate? Should we be treating our Search Engine Marketing and content marketing projects with different strategies? I get a lot of client calls asking the same question, which is normal. And more specifically, where do we draw the line between content and SEO. Well, the problem is this: […]

24

What Every Business Should Know Regarding PPC and SEM

What should managers know about SEM/PPC before launching a campaign? What should a client or a brand manager be aware off when it comes to an Ad Words campaign? Let us start by explaining what is PPC advertisement; PPC stands for Pay per Click, the most popular method of PPC is on search engines, on […]

25

What Can Marketers Learn From the Movie Industry?

The movie industry is one of the most competitive and engaging industries when it comes to marketing. This industry requires quick adaption, seasonality, buildup, a lot of preparation and planning, which makes it a learning ground for marketers who want to get better and want more challenge. Here are 12 things marketers can learn from […]

28

How Do You Explain Digital Marketing to a 92 Year Old?

I was recently invited by a networking group to give a presentation on how digital marketing is impacting the way we market and do business. As I began the presentation, I introduced myself and what I do, then moved into an explanation of search engine optimization, search engine marketing and the ins and outs of […]

29

How to Use Google Analytics to Create Better Content

Are You Missing the Boat on Data-Driven Content Marketing? Do you want high performing content? Don’t we all! In working with a variety of companies, from small startups to Fortune 500s, I’ve learned that analytics is a tool not capitalized on enough, especially when it comes to content marketing. Even big companies, with huge marketing […]

30

5 Lessons on Local Business Listings

5 Local Business Listings Best Practices. 8 years into my journey as a digital marketer, I have developed a habit of assessing the local listings of any place I show up to. Every time I go to a restaurant, coffee shop or retail store in a rural area, I do an assessment of the business’s […]