THE SEO WAY
Amazon International Best-Seller
SEO Guide For Begginners
Search Engine Optimization for Beginners Book.
The purpose of The SEO Way is to help start-ups, students, companies, beginners and entrepreneurs bring value to their sites and online properties through Search Engine Optimization AKA SEO.
Launch Date 18th of July
Interested in what Tarek has to say? These people were.
SEO stands for Search Engine Optimization, which means aligning your site with rules of the search engines that govern the web e.g. Google and Bing.
Every business or individual needs SEO to improve their sites chance of appearing on search engine results page.
In this book, I provide a great and simple introduction to SEO, what it is all about, the rules that govern it, its evolution and how it works with every other aspect of digital marketing.
You will see that the book you give you the tools you need for your SEO to be successful and impactful. SEO does not work on its own. It works well when it’s associated with analytics, coding, KWs, content and more. All of these associations are explained in this book.
This will help you simplify and holistically approach the subject.
About the Author
Tarek Riman is Founder of Cap.TaiM, a full-service digital marketing agency (Captaim.com), Montreal Tips (Montrealtips.com), Inspiring Canadians (inspiringcanadians.com). He is an Entrepreneur, Philanthropist, University Professor and the Best-Selling Author of The Camino Within.
Tarek has worked with hundreds of agencies, SMBs and Fortune 500s, and holds over 30+ digital marketing certifications. He is also a contributor to Thrive Global, Huffington Post, Social Media Today and has been featured on Breakfast Television, MTV Lebanon & Change It Up Radio California.
Tarek helps NGOs, Students, Associations and Causes around the world. He has a fund in his name in Lebanon to educate students in need, he donated the proceeds of the first 200 books to the UNHCR, the proceeds of his blog go to Montreal Children’s Hospital.
The SEO Way – Book Outline
What is SEO
Digital Marketing
Way of Thinking
SEO and the consumer Journey
SEO and Company Goals
White Hat vs Black hat SEO
Ranking Factors
Search Intent
SEO & Content
Are SEO and Content Marketing supposed to be separate?
Local SEO
SEO & Keyword Research
KW Mapping
On Page Tags
SEO and Site Migrations
SEO & Code
SEO Important Measurement Terms
Common SEO Mistakes
Site Structure and SEO
Easy SEO Audit Guide
SEO Audit
User Experience & SEO
The Modern SEO Guide for Entrepreneurs
SEO and Search Engines
SEO & Google Search Console
SEO and Bing Web Master Tools
SEO Report
Google Analytics & SEO
SEO & SEM
Proceeds from this book will go out to support the following causes:
Part of the Proceeds & Copies of the book will be provided to:
SEO Training For Small Business Owners And Entrepreneurs
Want to get found on the web? Get noticed on Google and Bing!
This introductory workshop explains the basic concepts of SEO, otherwise known as “Search Engine Optimization”, a marketing discipline that improves search engine ranking and increases visibility in organic (free/natural) search engine results for your business. This simplified SEO training will help early stage entrepreneurs who want to start a web business and need to know the HOWs and WHYs of implementing SEO strategies from the ground up.
What will you be leaving this room with?
- Understanding of SEO & where it fits in your marketing mix
- Facts behind search and SEO
- The ability to audit your site
- The know-how to get your business listed locally
- How to build relevant content tags
- The ability to use trends to create good SEO
- SEO Training For Small Business Owners And EntrepreneursIncludes:
- Powerpoint
- Quiz
- Engagement with crowd
- Educational rewards
Local and Technical Optimization
What are the components needed to get the highest possible rankings from search engines and how do you use them to your advantage?
This training will help businesses, marketers, entrepreneurs, website owners, bloggers and startups to understand SEO strategies from the ground up. You will leave this workshop with a greater understanding of technical and local SEO and how to increase traffic and leads to your site.
- Local and Technical OptimizationIncludes:
- Powerpoint
- Quiz
- Engagement with crowd
- Educational rewards
Content Marketing and Search Engine Optimization
How to increase relevant traffic and leads to your site through great content.
As digital marketing is constantly changing, SEO is becoming more and more important. Yet SEO doesn’t function on it is own., SEO and content marketing complement each other in the process of bringing relevant leads and visits to your sites.
This workshop brings a hands-on approach to guiding you in creating content, using the latest technologies and trends, that speaks to your target audience and that is unique to you.
What will you be leaving the room with?
- An understanding of how SEO and content marketing work together
- Knowledge of how to create SEO friendly content strategies that will lead to sustainable traffic on your site
- Knowledge of how to use different forms of content, from videos, images and texts, in different ways across your site (The importance of diversity in content)
- Knowledge of how to recycle old content into new engaging content
- Knowledge of how to re-align your content using Google analytics
- Content distributions tips and advice
- A list of common mistakes that we see in digital marketing campaigns, and how to avoid them
Knowledge of how to analyze the web landscape with content in mind
- Content Marketing and Search Engine OptimizationIncludes:
- Powerpoint
- Quiz
- Engagement with crowd
- Educational rewards
Tarek Riman – Feature on Breakfast Television
Tarek Riman – Feature on MTV Lebanon