How to increase relevant traffic and leads to your site through great content.
As digital marketing is constantly changing, SEO is becoming more and more important. Yet SEO doesn’t function on it is own., SEO and content marketing complement each other in the process of bringing relevant leads and visits to your sites.
This workshop brings a hands-on approach to guiding you in creating content, using the latest technologies and trends, that speaks to your target audience and that is unique to you.
What will you be leaving the room with?
- An understanding of how SEO and content marketing work together
- Knowledge of how to create SEO friendly content strategies that will lead to sustainable traffic on your site
- Knowledge of how to use different forms of content, from videos, images and texts, in different ways across your site (The importance of diversity in content)
- Knowledge of how to recycle old content into new engaging content
- Knowledge of how to re-align your content using Google analytics
- Content distributions tips and advice
- A list of common mistakes that we see in digital marketing campaigns, and how to avoid them
Knowledge of how to analyze the web landscape with content in mind